Amethyst Bay - Magazine Ad Design
Project Type -
Student Project
Client -
Southern New Hampshire University
Date -
June 2020
Scope -
Magazine Design
Messaging
Image Editing
Software -
Adobe Illustrator
Adobe Photoshop
Brief -
Create a magazine ad for Amethyst Bay Resort & Spa. The content needs to match the services and products that a company in the wellness industry would offer and the ad needs to be designed by adhering to the brand guidelines such as logo usage, color palette, company information and font usage.
Rationale -
The ad was designed to target families; with the offer on 2 bedrooms, spa services and full board for meals. Adobe Photoshop was used to edit the background picture and make the umbrella purple and the small picture on the bottom left by making the pillows purple.
The ad was designed by thoroughly following the brand’s guidelines with the required color palette and appropriate font usage. The text, logo and images are placed on the top and bottom in order to let the main element of the background image stand out. The ad has information that is straightforward and conveys the message of the discount and what it entails clearly. The contact information in the bottom allows the customers/ potential customers to get to know more about the business. The gradient, transparency, clipping mask tool, and fonts in Illustrator were used to create the elements.
Overall, the ad has a cohesive and organized structure with design elements that represents the brand’s identity and services well.
Adobe Photoshop was used to place the design on a mockup so that it gives an idea of how it will look when applied to real life objects.
