SERVICES
BRAND IDENTITY
Research - Target Audience, Industry, Competition.
Brand Language - Messaging, Vision, Mission, Tagline.
Visual Identity - Logo Design & Variations, Font & Color Palette.
Other components - Packaging, Social Media Templates created by adhering to brand guidelines.
PACKAGING
Packaging design based on brand/campaign strategy.
Usage of strong visual elements, form and structure to create marketing material that attracts the targeted audience.
DESKTOP PUBLISHING
Research - Target Audience, Business, Competition.
Brainstorming - creation of thumbnails to organize the layout and information.
Use of appropriate design elements and principles to create print-ready material to meet project goals.
UX/UI DESIGN
Industry Research.
Creation of user personas and scenarios based on target market.
Creation of low-fidelity prototypes to map out basic working structure of website.
Creation of high-fidelity prototypes with appropriate visual elements and interactivity for user testing.
ILLUSTRATION
Brainstorming - creation of thumbnails to organize the layout.
Strategic use of appropriate design elements and principles to create Illustrations that meet project goals.
TESTIMONIALS
“It was a pleasure working with Safiyyah, she was very thorough from start to finish. I really liked the way she gathered all her research prior to attempting the task; it showcased how far she was willing to go for the clientele.
I will definitely use her services again.”
-Ubayd Deen (CEO - U.D. Accounting)
“It was a pleasure dealing with Safiyyah when she developed our logo and stationery. She perfectly captured the true essence of our organization in her work. We will definitely work with her again.”
-Rihanna Barrie (President - The Umbrella)
THE PROCESS
DISCUSSION
We will talk about your business and project scope to build the foundations of a successful project.
DISCOVERY
Using the project scope as a guide, we will do research and form a creative direction that best aligns with your goals.
DESIGN
Following the creative direction, we will use strategy, design elements and principles to design a powerful project.
LAUNCH
Once approved, we will send over the final deliverables and guidelines to help you launch your project and get results!